Fionnán Ryan — A new identity

22.6.2017 — By boyleadmin


We’ve just taken delivery of a fresh batch of stationery for our client and accountant, Fionnán Ryan. Not your regular common or garden variety accountant, Fionnán insists on a fresh approach to his diverse client base.

We have worked with Fionnán for many years. Being in the happy situation of having increased his client base, he felt the need to adopt a clear visual identity that he could own and operate his business under. His clients range from start-ups and freelancers to small and medium business owners who are looking for a safe pair of hands to take care of their financial accounts. His clients come from a range of backgrounds and nationalities so clarity and directness were key considerations for this project.

Although accountancy is a conservative industry, we were directed to look at creating a more modern logo to appeal to Fionnán’s youthful and creative client base. We designed a three letter monogram in a bright orangey-red. The rest of the colour palette is limited to a cool grey on crisp white. A specialised emboss finish on premium paper stock completes the look!