Enterprise Ireland #IBWConf
We were delighted to be approached to design the identity for Enterprise Ireland’s ‘International Business Women’s Conference’ which runs annually to promote the contributions of women in business.
Women as stakeholders in business are required to be both an instigative force and flexible to change. To reflect this push-pull dynamic, the conference identity is infused with motion and has a progressive and bold aesthetic. It foregoes the usual motifs associated with femininity and womanhood; focusing on the universal experience of women in business, acknowledging the opportunities and challenges that manifest within this sphere.