PM Group is a world class engineering, architecture and project management company with 2,000 people in 20 offices in Europe, Asia, USA and the Middle East. From modest beginnings nearly 40 years ago, the company has grown to become one of the most respected firms of it’s kind in the world. They contracted Boyle Design Group to overhaul their entire brand and to ensure that they were represented in a concise and consistent manner across the globe.
Simplicity was key in finding the right solution for such a monumental project. A huge amount of preparatory work was done prior to concept work being passed by the company’s board. A brand strategy was carried out to define which direction was right for PM Group and it’s architectural partner Devereux Architects. This was in effect, two rebrands in one, as it was vital that their sister company be seen as precisely that. Establishing consistency and brand loyalty when it comes to joint tendering and project executions was also an important requirement.
Rolling out two new brands in parallel, logistically speaking was a highly complex challenge, with each critical stage of the project requiring approval.
Boyle Design Group have successfully met all project deadlines to date for PM Group and are continuing, as brand guardians, to implement the brand on a wide range of corporate and marketing materials.
We’ve worked with Boyle Design Group since 2007 and can highly recommend them for their design excellence, creativity, openness and highly organised approach – all skills which have proven particularly valuable during our recent brand identity project. They are a pleasure to work with - in short, we’re always confident of achieving the right result working with Brendan and his team…