SMBC Aviation Capital

Leading global aircraft leasing company, SMBC Aviation Capital commissioned Boyle Design Group to implement and oversee the successful rebrand of their rapidly growing business after a lucrative acquisition by Japanese consortium SMBC.

The challenge of rebranding an already well established company is not an easy task, but by the use of understated, sophisticated design elements and the appropriate choice of imagery, the amalgamation of the two distinct personalities was ensured.

This extensive project involved a full corporate roll-out including: new identity, global corporate stationery, detailed multi-media presentations, a new website, launch eDMs, and a brand new office fit-out in their Dublin headquarters and in the Netherlands. In what would normally be considered a constrained schedule, we pulled out all the stops to ensure that the project was delivered on time and within budget for the launch date.

With work ongoing, our focus now is to ensure SMBC Aviation Capital is seen as the dominant force in the global aviation leasing business.

“Professional, creative, dedicated and hard working - all attributes to which Boyle Design Group brought in spades to our project. Working under an extremely tight deadline Brendan and his team always remained calm and patient, and I would have no hesitation in recommending them for similar work”.

David Swan

Chief Operating Officer,
SMBC Aviation Capital

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